Real Estate Logo Design

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Factors to Consider When Designing Real Estate Logos

Businesses engaged in real estate and home sales know firsthand how important marketing is and how crucial of a role one’s brand plays in this. And often, it all begins with your visual identity—your logo.

But not just any logo will do. You need one that looks sleek and polished, that communicates your credibility, professionalism and trustworthiness. At the same time, it has to feel warm or friendly, something clients can connect to. Of course, it has to be distinct and personalized—true to your expertise and philosophy, and not similar to the logos of any of your competitors.

To achieve all these, think carefully about the type and style of the elements you’ll be featuring in your logo. Visually, for instance, you may want to steer clear of clichés such as images of buildings, houses and roofs. Chances are many if not most of your rivals are using such graphics in their logos.

What are your alternatives? Play around with geometric forms or patterns featuring boxes, rectangles, triangles or pyramids. They can be modified or combined to create a unique symbol that represents your services. Or you could incorporate house-related icons that are not as frequently used like picket fences, stone pillars, trees, keys and locks. Depending on your specialization, you could also add imagery pertaining to your line of work, such as documents or a handshake for mortgage brokers, a camera for those focused on real estate photography, and tools for home inspection experts.

Should you stick with houses and buildings, try to personalize the clip art or come up with an abstract or stylized version that reflects your expertise, which would work great if you’re a home stager or house flipper. Just think outside the box.

In terms of typography, decide on whether you’d like to use your company name or just the abbreviation or initials then pick an appropriate font. Most real estate agents go for classic serif fonts set in bold, although some businesses based in dynamic cities like Las Vegas and Hollywood have pulled off fancy or playful typefaces.

Then there’s color choice. Opt for two or three that echo your company’s personality. If your longstanding history and traditional approach are your strongest assets, blue, black, brown, gray, gold and silver are among your options. If you’d like to highlight your unconventional but equally effective strategies, you can get away with bold and bright colors such as purple, red, orange and yellow.

Yes, there’s a lot of evaluating and decision-making involved in crafting the perfect logo for real estate and home sales. But it’s all worth it, as a well-designed logo can truly transform your business.

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Get a professional logo that will get you noticed

Designing a logo that is unique and professional for your real estate business is so much easier than you think.  When you create your real estate logo with Logo Design Studio Pro, you’re working with the best logo design tool in the business and you’ll be amazed at the high-quality logos that you can create with our intuitive and powerful tools.

Packed with thousands of professionally-designed logo templates and graphics, Logo Design Studio Pro puts the incredible power and flexibility of the ultimate logo design software at your fingertips.  There is a reason why Logo Design Studio has been the #1 logo design solution for over 10 years – give it a try and find out what thousands of small business owners already know – that you really can design your own real estate logo!

You can do more with Logo Design Studio

Logo Design Studio Pro is the only logo design solution that gives you professional results at a reasonable price.  Designed to be a logo design solution that anyone can use, Logo Design Studio Pro gives you the tools to create your very own logo that you’ll be proud to show off.  On top of that, Logo Design Studio Pro has tools and features that just aren’t available with other logo design software.

What sets Logo Design Studio Pro apart?

• Over 8,000 professional logo templates and logo graphics
• Over 750 unique fonts to take your logo design to the next level
• Complete vector design – make a logo that looks perfect in any size (even billboards!)
• Unlimited logo designs
• 100% ownership of all logo creations – you can even sell your work as a designer!
• Full suite of custom drawing tools for advanced logo creation

Why waste time with logo websites that constrain you or spend thousands for a professional to design something that you don’t love?  Create a logo that is 100% unique and 100% your own with Logo Design Studio Pro!